Looking for that spark
April 25th, 2008I was doing a routine update of Hire an Illustrators when it made me think - what inspires an art director and what do they look for?
Most of the time they’ll have something specific in mind while they browse the site, but normally won’t know it until they see it. Even if they do have a clear idea of what they are after, it is not always that easy to articulate a vision. Quoting Anna Goodson, what she looks for when searching for illustrators to represent is “love at first sight”. Are art directors inspired by the work they see around them or do they lock themselves in an empty room only allowing original ideas to formulate. I know some film directors will not watch any movies for a period of six to twelve months before they begin a project, but I don’t think this is the case for art directors. I think in most cases they allow themselves to be enveloped by the industry they work in. Directing this question at illustrators - could your work has have inspired an international advertising campaign without ever being a knowing part of it? I think the answer is yes. How many times have you been referred to other illustrators sites, being asking if you could produce something that looks or feels like this (the work of another), I know I have as a web designer.
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